How To Get More Website Traffic

When You Write Articles Want to get more website traffic and more prospects now? When you write articles, you will attract more attention and get more website traffic, online publicity and profits.

BUT, if you want to write articles that get read and keep your audience coming back for more, you must follow my basic rules of writing for an online audience. If you are used to writing articles for print publications, be sure to read these rules. The online consumer is different than the print consumer.

7 Article Writing Tips to Ensure Your Targeted Audience Reads What You Write & Buys What You Are Selling:

1. Use conversational copy. Talk to your readers. Use words that people know. Absolutely, do not use jargon. It is boring. You will lose your audience's attention immediately. So, use words that people are familiar with and can connect to. Write like you talk and let your personality and experience shine through. You will make a better connection with your readers.

2.Go active. Words have power. Find specific active verbs to paint your copy. This will make your article exciting and lively. Action verbs are more engaging and will move the reader along. And, by using action verbs, you will automatically reduce the number of words it will take to get your message across. For example, "John loves Mary" is stronger than "Mary is loved by John."

3. Make your copy benefit oriented. Honestly, your readers don't care how many awards you have won. They don't care how many degrees you have or how many books you have written. All they care about is how you can help them solve their problems. So include a strong benefit in your article title. Include benefits in your article. And add benefits to your "About the Author" section.

4. Connect with your readers' emotions. We all want to feel smarter, richer, happier and thinner. Use these emotions to connect with your reader. For example, "Do you feel paralyzed every time you have to go shopping? Do you hate trying on clothes? Does stepping in front of that three way mirror strike fear inside you? Here are my 7 top tips to help you lose weight now..."

5. Keep sentences and paragraphs short. When your readers see articles with long sentences, long paragraphs and no bullet points or sub-headings, they will automatically skip that article. Here's why? - Large chunks of information scare them. - It overwhelms them. - It takes too much time and effort to read that article. And that's the psychology of most readers online. So make your sentences and paragraphs short. If your sentences are longer than 20 words, cut them up into two sentences. You can also add lists and bullet points. And, use subheadings that will attract readers when they scan articles, just like I have done with this article.

6. Front-load your point. When you make readers wade through paragraph after paragraph of unrelated anecdotes before you get to your point, you've lost your audience's attention. Yes, Mark Twain pulled that stunt all the time. But, your name is not Mark Twain. You want to tease your readers with bits of information they need to know. This way they'll stick around to the end. They'll then want to click on the link in your "About the Author" section and buy your products or services.

7. Simplify. Worried you're not using the right words? Use simpler words. Worried that your sentences are not clear? Make simpler sentences. Worried that people won't see your point? Make your point simpler. Make things simpler and your writing problems will vanish. That's why every newspaper in the world is written so a sixth grader can understand. I'm not telling you to boil everything down to "see spot run" simplicity. But, if you can't make people understand what you write, it's not because the world is filled with morons. It's because your messages are not clear.

These are just some of the tips found in my Complete A to Z Article Marketing System at http://www.BroadcastYourArticles.com This easy system has helped hundreds of people just like you get articles get read from top to bottom. Follow my article writing advice and you will get more online publicity, website traffic and profits!

Communicate, Delegate and Release: Formula for Growth

Knowing when to delegate both responsibility and authority is hard for the owner of a growing business. The question that looms in your mind is: what if they (an employee) mess up?

Just the other day a business owner expressed their fear that by giving an employee too much decision making authority, they might make a decision that would cost the company money or lose a client. This was a business owner who was caught in that never-never land of control vs. autonomy. Where do you draw the line?

I began my managing career as a control freak. And it wasn't until late in my career that I recognized the difference between being a control freak and knowing how to delegate with confidence.

The confidence to delegate and release authority came as I began to understand what I needed to focus on as a leader of a growing organization. Knowing what information to ask for, knowing what information to track, knowing what key indicators were critical for success. Leading is all about making sure that critical tasks get done right and that as a leader, you know what needs to get done when.

When you have 20 to 34 employees, you are in Stage 3, the Delegation Stage. (The 7 Stages of Growth identifies different stages of growth based on the number of employees) With 20 to 34 employees the company is no longer CEO-focused. It's the first time in the company's history when it can't be all about you, the CEO. The company has to start developing its own identity.

This stage of growth requires a lot out of their leader. The company is more enterprise-focused, demanding that the leader begin to develop key employees into management roles. Without this recognition, a company can grow, but without releasing control, turnover will become your biggest inhibitor to sustainable profitability.

Stage 3 Leadership Rules of the Road 20 - 34 employees:

Rule #1: Delegate responsibility and authority to capable supervisors and meet with them regularly.
Have you appointed a supervisory team and do you meet with them weekly? At these meetings, do you delegate, track and review specific authority and responsibility to each supervisor? Have you secured, expanded and developed a company-wide flash sheet key indicator system?

Rule #2: Create a financial reporting and projection system.
Have you organized your profit and loss statement based on revenue groups? Have you developed a budget cash flow system by revenue groups? Have you created a hierarchy of how financial data is shared throughout your company?

Rule #3: Instill a team-based mindset throughout the company.
Have you created a team credo? Have you outlined clear roles and responsibilities for all team members? Do you reward and acknowledge team performance at company meetings?

Rule #4: Overhaul the business model.
Recently, have you challenged all assumptions regarding vision, mission, goals, objectives and strategies of the company? Do you challenge all assumptions about the customer, the competition, the market and your company's offerings? Have you reorganized the company's resources to meet the new business model conclusions?

Rule #5: Without fail, clarify and strengthen any and all communication with your employees.
Do you clearly communicate the goals and direction of the company to all employees? Have you established and demonstrated the company's core guiding values, preferably with input from your employees? Do you reinforce and support effective one-on-one supervisor/employee monthly meetings?

By now, you have either figured out that your employees are your business or you are still holding onto the mistaken opinion that you are the only one who can run your business.

My suggestion is to get clear on what needs to be done and start asking for help from your very capable staff.

How to Create Sales Excitement

Create excitement in your sales effort because it is contagious.

How can you create excitement you ask? Admit to yourself what you have been secretly wishing to accomplish. Slower times are the best time to dig up your half-started projects and complete them. Imagine how excited you will be to begin them again and know this time you will actually take them from start to finish!

When you let people hear the excitement in your voice, they want to know what is going on. In other words, they want to hear more. This is your invitation to tell them about the new projects you see unfolding in the near future and why it will benefit them.

Your prospects and clients will be asking to be kept in the loop and notified when your project is complete.
We all know people buy from people they like. One of the factors contributing to making you likeable is success.

Everyone wants to identify with successful people. They will even boast, I coach with Jane Smith! It is said in a manner that the success of Jane Smith has rubbed off on them.

Everyone wants a piece of the success factor. It is up to you to create your own sales success to further grow your business. While you are working on your prized project, it is important to let your clientele know what it is you are doing.

Use your golden hour of follow-up calls to ask others what is new in their business, and then tell them what is new on your agenda. Speak with enthusiasm and it will be contagious and you will have your clientele rooting for you.

During slow times, consider creating products for a way to boost your credibility, fame and establishing new avenues for streams of income.

The important point to remember is you can turn a slow time into an advantage. And while you are working on your projects, let others know what you are working on to keep them in the loop and maintain their interest in your work. Once you are ready to announce the finish products, these will be your ready customers.

Recently I had an idea for my next book. The idea was mentioned to one person. This one person told a friend over lunch. The lunch friend called me and wanted to know more. He was every bit as excited as me. And I was asked to keep them updated on the project.

This was a lesson to be learned. In slower times, people are looking for good news and want to be on the cusp of hearing it. They can then proudly boast to their business associates of the news they just heard.

You will be building a grassroots marketing campaign prior to your project being finished. By the time you do finish, you will have a ready market.

If you take one strategy from this article, it is, Spread Good News. It will get you in front of many more prospects and your clientele will love that you are moving forward at heroic speed.